About me
I'm a creative and analytical thinker with a passion for graphic design and branding. As an American citizen who grew up as an expatriate in Indonesia, China, Taiwan, and Singapore, I have been exposed to a range of cultures and ways of thinking that I utilize in my design work. This unique background, combined with my studies in Strategic Design and Management, have equipped me with a valuable combination of creative and analytical skills, allowing me to think outside the box and approach challenges with a holistic mindset.
I have a natural sense for design, strong illustration skills and a keen eye for recognizing brand attributes which allows me to create innovative designs that align with a brand's identity. I was able to demonstrate these skills in my previous role at Helen Keller International where I worked independently on projects assigned by my supervisor. I developed designs that effectively spread the brand's identity and presented the organization’s impact in a visually engaging way.
Work Experience
Candylab Toys
Alphaa.io
Helen Keller Intl
Anthropocene Design
Freelance
NIKE Product Creation Center
Graphic Designer
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Created digital and print collateral including catalogs, packaging, and all other branding and marketing visuals
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Generated new toy vehicle concepts and designs
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Photographed products and retouched them for use
Graphic Design Intern
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Edited and created visual content for presentations, social media, email marketing and website
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Collaborated with UI/UX team to create website layouts for diverse clients
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Generated original design concepts and ideas.
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Designed effective marketing collateral
Branding and Marketing Assistant
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Created design templates for the company’s social media platforms
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Designed flyers and country one-pager fact sheets
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Created infographics for the company’s website and annual report
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Designed a totebag and researched sustainable vendors
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Ideated and created icons and logos
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Rebranded ~200 documents, manuals and forms
Design Intern
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Worked on projects using a sustainable design approach
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Created infographics/posts for the company’s socia media platforms
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Researched and designed sustainable packaging for products (made tables to compare materials and vendors to find the most sustainable and cost effective options)
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Researched unsustainable products and solutions
Illustrator
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Sold 50+ digital illustrations while maintaining a 5-star customer rating
Product Design Intern
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Learned the processes to develop and manufacture athletic footwear (e.g. Shoe lasts, Industrial machines)
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Visited Tier 2 vendors (e.g. synthetic leather, rubber sole)
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Demonstrated understanding of holistic process by assembling a complete shoe (e.g. cut pieces, stitch, buff, clean, cement soles, attach sock lining)
Education
Parsons School Of Design
Bachelor of Business Administration (BBA) in Strategic Design and Management (GPA: 3.95, with Honors)
Skills
Hard Skills
Soft Skills
Illustrator, Photoshop, Indesign, Figma, Digital Sketching (Procreate, Sketchbook Pro, etc.), Illustration, Microsoft Office
Organization, Time Management, Ideating, Problem Solving, Collaborating, Communication