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REIMAGINING HKI'S BRAND
Helen Keller Intl
Project Brief
Helen Keller International, a non-profit organization, undertook a rebranding initiative with the primary goal of attracting and engaging donors. My designs played a pivotal role in revitalizing and unifying the brand's visual identity, fostering consistency and clarity across communication materials. I crafted branded templates for employee use across their global offices, effectively highlighting the organization's impactful work through data and compelling stories, ultimately strengthening donor relationships and furthering its vital mission.
Rebrand
Social Media Graphics
Marketing Collateral
Print Design
Bag Design
Iconography
Illustrator
Indesign
Photoshop
Unifying Design Elements
The brand's new image revolves around their logo mark that is in the shape of a vertical arc. To give a sense of cohesion, I incorporated shapes that shared the same arc found in the logo into my designs.
Fostering Connection Through Redesigned Social Media Templates
Helen Keller International's rebranded Instagram templates serve as a powerful storytelling tool, bridging the gap between supporters and the individuals they are helping. By sharing compelling stories and connecting people to the real impact of their contributions, these templates play a crucial role in engaging donors.
Highlighting Global Impact and Increasing Awareness
The rebranded country one-pager fact sheets and US vision flyers effectively highlight Helen Keller International's global impact by pairing impactful statistics with visual elements for easy digestion. They also play a crucial role in increasing awareness about the organization's essential services.
Stats Icons
Logo Rebrand
Previous Templates
New Templates
Previous Country One Pagers
New Country One Pager
Previous Flyer
New Flyer
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