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A MARS ADVENTURE SET: M.A.R.G.E

Candylab Toys
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Project Brief

M.A.R.G.E. represents a significant milestone as Candylab's 11th and most innovative Kickstarter project to date. This Mars-themed playset features nine unique Mars-themed vehicles, intricate paper puzzle roads, and four exquisitely illustrated comics. The narrative unfolds around the brave scientists of M.A.R.G.E., the Mars Agency for Research And Geographical Exploration, offering an immersive experience where children's imaginations can run wild as they explore the mysteries of Mars and learn real facts about science and space exploration.

Kickstarter
Packaging Design

Marketing Collatera
l

Illustrator
Photoshop

$74,326

PLEDGED

312

BACKERS

743%

FUNDED

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The Comics

The playsets are brought to life by four comics illustrated by Polish artist Chris Nowak. This epic story unfolds through four distinct but interconnected comics. "Aperion" sets the backdrop, with the other three books delving into a series of events, each presenting different viewpoints from slightly different times. The narrative revolves around a pivotal moment where Earth is on the brink of shutting down the colony after 16 years. In this intricate tale, readers join the brave scientists of M.A.R.G.E., the Mars Agency for Research And Geographical Exploration, on an adventurous journey filled with courage. They must confront the elements, battle relentless sandstorms, and grapple with unexplained phenomena, all while relying on their trusty vehicles.
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The Toys and Roads

At the core of M.A.R.G.E. are a collection of 9 captivating wooden toys. These vehicles showcase a range of personalities, styles, and feature suspension—a groundbreaking first for wooden toy vehicles. This innovative feature allows for super-smooth travels over obstacles, epic bouncy jumps, and ensures axles that will never bend. To complement these vehicles are intricate puzzle roads crafted from high-quality black matte board paper, granting you the creative freedom to design your very own Mars base layout, making every playtime a unique adventure.
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Packaging

The M.A.R.G.E collection is packaged into three different sets. Each containing three vehicles, a puzzle road set and a comic book.
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Catalog

Below are a few spreads from Candylab Toy's Issue 7 catalog featuring M.A.R.G.E.
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Art Director

Vlad Dragusin

Graphic Designer

Jade Warren

Product Designer

Jay Wat

Illustrator

Krzystof Nowak

Animator

Craig Farquharson
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