ANTI VAPE CAMPAIGN

I began by conducting research about the dangers of vaping and collected a list of important statistics that I wanted to include. I organized the list into an order that made sense and wrote a script that would help tell a convincing story. I utilized type hierarchy and colors to highlight important information. For example, I put concering information/statistics in red to catch the viewers eye and represent that it was bad/harmful. I decided to use a playful hand drawn animation style and font to appeal to a younger audience. I drew all of my images digitally and utilized animation effects to bring it to life.