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US VISION FLYER
Helen Keller Intl
Project Brief
Helen Keller was in need of a redesign for their US Vision Flyers. Their previous design was text heavy, lacked design elements, contained low quality images and overall was not appealing to the eye.
Print Design
Brand Guidelines
Illustrator
Process
For my design I wanted to incorporate the brands signature arc and colors. I decided to place the headline on an arc as well as place the images inside the arcs to make it look more interesting. I used their secondary colors, blue and orange, in addition to their primary purple to add a pop of color. I also wanted to add more visual elements such as icons to make the information more digestable and more appealing to the eye.
Previous Flyer
New Flyer
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